Paysafe Research: Experience-Led Spending Reshapes Summer Travel in 2026
Half (50%) of travellers say they plan to spend more on experiences during their trips, compared to just 19% who expect to increase spending on shopping, highlighting a clear shift toward activity-led travel. This reflects a broader transformation in the travel economy, as consumers increasingly prioritise meaningful activities, dining, and in-destination experiences over material purchases.
2026-07-01
45% of travellers abandon purchases due to payment issues.
50% prioritize experiences over shopping during trips.
91% of consumers are planning leisure travel this summer.
80% expect seamless digital payment experiences while travelling.
Payment flexibility is crucial for successful transactions.
Demand Remains Strong, But Travellers Are More Flexible Than Ever
Travel demand continues to be robust, with 91% of consumers planning or considering a leisure trip this summer. However, behaviour is becoming more dynamic. Over a third (37%) have not yet booked key parts of their trip, indicating a growing tendency to delay decisions and book closer to departure.
Payment Friction Risks Lost Revenue for Travel Providers
Despite the growth in travel demand, payment challenges remain a significant barrier. More than four in ten (44%) travellers report experiencing payment issues while travelling, and 45% say they have abandoned a purchase due to payment difficulties.
Seamless, Flexible Payments Are Now Essential
Expectations for payments are rising, with 80% of travellers saying a seamless digital payment experience is important while travelling. At the same time, 70% of consumers plan to use multiple payment methods to ensure successful transactions.